I use simple words, arresting words, challenging words, informative words, relevant words – words that are right for press ads, ideal for brochures, spot-on for banners and perfect for websites. Words that convince and promote your business.
I’ve been a copywriter for over 20 years, working with all kinds of clients with all sorts of products or services: from airlines to pet food, data management to lipsticks, engine oil to milkshakes and more. It’s that variety that keeps my copy fresh.
Every brief I receive – big or small – is different. All are challenging. And yours will always get a unique, persuasive and memorable solution.
Your website deserves to be as well written as it is designed. Your copy needs a standout personality. It must be simple to navigate. And it must optimize searches. Is it a science, or an art? I think it’s a little of both.
Some say long copy is a dying art. I disagree. Cut back too far and you end up with bullet points. There will always be briefs that demand well-crafted, engaging and persuasive copy that’s a lot more than 20 words long.
Debatably the true art of the copywriter: take a complex communication challenge and simplify it. It takes skill and a little work. As Mark Twain once commented: “I would have written a shorter letter, but I did not have the time.”
