We’re naturally curious and quick to get under the skin of any new business or industry.
Far too many businesses obsess about design when it is actually the copy that lets their communications down. By writing a copy that’s fit for purpose, our aim is to get people as obsessed with the way their website or brochure reads as they are with the way it looks.
There’s a good chance you’ve been thinking: “Do I really need a web copywriter? Can’t I just write the copy myself?”
We like to answer that with another question. If you had a hundred cold calls to make, would you hire a salesperson, or dial each one yourself?
Yes – you could do it all. But copywriting, just like sales, is about persuading people to do something. That’s a skill that takes years to hone.
More calls and sales. Most visitors to your website are gone in seconds. With our copy, we can do two things: a) encourage customers to stick around longer, and b) drive them towards your calls to action: buy now, call us today, etc. Either way, you can expect a boost in calls and sales.
Customers will find you quicker. Google rewards good content, especially when it’s been properly optimized. With our search engine-friendly copy, we can get you higher up the rankings in Google and other search engines – which means you’ll be found online more quickly.
Stand out from your competitors. Why settle for a bland identikit copy? We can give you a unique voice that cuts through the competition and helps you to stand out in the marketplace.
In our opinion, a case study is still one of the best ways to build trust with a customer.
Over the past ten years, we’ve written somewhere in the region of 200 of them and we’ve got the process down to a fine art.
You can read more about what’s involved in writing a case study in our blog. For now, however, here’s why we think you should hire a case study writer.
Save time and focus on what you do best. All we need is a quick e-introduction with your customer and we can get cracking. We’ll take care of the whole process for you, treating your brand and their brand with the respect it deserves.
Build a mass of useful marketing titbits. A good case study will normally produce a handful of really strong quotes that you can use as testimonials and references in other marketing collateral. We’ll gather these together for you.
