Smart Savings policies and values are straightforward: everything we do must be ethical, economically viable, socially acceptable and environmentally sound. Any profit generated is reinvested back into the business. Smart Savings was founded by Jane Jiwa in 2009. One of Jane’s previous roles was as a senior project manager with a claims management firm. Yet she grew increasingly uncomfortable with the profit generated by small-print on clients’ claims against mis-sold financial products (e.g. bank charges, credit card charges, and mis-sold Payment Protection Insurance). Jane was unable to reconcile her conscience with the practice, and identified a gap in the market for ethical and not-for-profit financial services. As a result, she left her job and within months had joined Cornwall School for Social Entrepreneurs. She began to put the building blocks in place to set up Smart Savings. Initially Smart Savings specialised in reclaiming mis-sold PPI, credit card and bank charges, but soon developed to offer courses in money management.
