Our forte is creating brand awareness, nurturing quality sales leads and building increased profit for clients via innovative marketing and PR campaigns. Our knowledge and expertise encompass many industries including the materials handling/logistics and transport/distribution markets, the wood processing/woodworking industry and the engineering/manufacturing sectors. Our services include marketing strategy, public relations, digital marketing, web design & development, graphic design & print, email marketing, video production, advertising, direct marketing, business social media and SEO.
Here at Leapfrog, we blur the lines between conventional, digital and social public relations, creating impacts that extend across an array of channels both online and off.
If you want more customers, you have to attract their attention.
Gone are the days when you could just ‘push’ out press releases backed by an advertising campaign and expect to get results.
As the leading B2B public relations agency in Leicester, our game changing digital and print PR strategies will get you where you want to be. Whatever your story, we’ll help you tell it so that heads turn.
Our campaigns typically include:
Think how you like to buy. You don’t want to be sold to, you want to be engaged, informed and helped. You want to receive useful information when it suits you, wherever you are and on whichever platform you choose – your customers are no different.
Consequently, your public relations campaign needs to do more than just ‘push’ out information and hope for the best.
Whether yours is a large or small business, public relations is by far the most cost-effective marketing tactic.
As the most established B2B PR agency in Leicester, we have been delivering successful PR campaigns for our clients for over 30 years now.
Our specialist UK based web team will work with you to create the right solution for your business.
We provide a complete website design & development service, so the end product you receive is a fully finished, working website with first-class on-page SEO.
Your business is unique.
Its uniqueness keeps existing customers coming back and has the potential to attract new customers.
That’s why it’s essential that you have a website that reflects your ‘difference’ and not one that mirrors every other site in your industry.
As the most cost-effective email marketing services agency in Leicester, Leapfrog creates campaigns that keep customers and prospects up-to-date with the latest news on your products or services.
Segmented, targeted and expertly managed, B2B email marketing campaigns can be personalised and tailored to consistently deliver qualified sales leads.
The beauty of B2B email marketing is that it is fully measurable. You can see who opens your emails, what they click on and other cool stuff that enables you to refine and improve each subsequent campaign.
Leapfrog obtains open rates up to 21% and click through rates approaching 15% on our clients’ B2B email marketing campaigns.
Email marketing is a great way to build relationships with your customers, engaging with them so you’re always fresh in their mind.
Leapfrog, the email marketing services agency in Leicester, will work with you to develop successful B2B email marketing campaigns that deliver results. We’ll handle all aspects including:
Successful B2B email marketing campaigns are a great way to win more sales – from prospects and existing customers alike.
A creative graphic design agency plays a vital role in achieving the right look and feel for your brand.
In our information overloaded world, standing out is vital.
Average is nowhere… A brand needs a personality, values and a tone of voice that reflect the culture of the business.
When it comes to finding potential new suppliers, research suggests that probably 60-90% of people ‘self-direct’. That is to say they seek out information about prospective companies who can supply their needs way before they actually make contact with them.
Consequently, your business has to create and distribute valuable (i.e. useful) content which these prospects can find as they ‘self-direct’.
It is especially relevant, therefore, to disseminate such information across the different digital platforms used by your potential customers. This will enable them to find it easily as they do their ‘self-directed’ research.
If you’re not visible on the B2B digital marketing media platforms your customers use, you’re unlikely to make their shortlist.
Your B2B digital marketing strategy will be more effective, therefore, if it includes the following:
