James Collier founded Healthy Action in 1999 when he was still a dietitian working in the NHS. Healthy Action’s work has expanded so much that it’s now so much more than advising on good nutrition to individuals. Now, with over 24 years working in nutrition and fitness behind him, James’ work involves education, writing, seminars, food and supplement product development, proof reading and personalised nutrition and exercise advice. James provides expert tailored advice to individuals for weight loss, sports & fitness, bodybuilding & strength training, boxing & MMA, food intolerance and healthy living. He’s well known in the fitness scene as both an advisor and events promotor working with top level bodybuilders, strongmen, powerlifters and fitness models. James, a keen recreational bodybuilder himself, has been co-owner of the busy discussion forum MuscleTalk.co.uk since its launch in 2000. James has extensive experience in product development of foods and nutritional supplements. As co-founder of the nutritionally complete powdered food Huelâ„¢, James developed the formula and is continually working on updates and new products. Huel is a revolutionary product which has improved the diet of thousands of users since its launch in June 2015.
