Dent Direct repairs are cost effective too, usually less than your insurance excess, so it not only protects your No Claims Bonus or hire car excess, but saves the hassle of making a claim as well. We employ a technique called ‘paintless dent removal’. Using specially designed tools, we are able to access the damaged area and then massage, rub or push the metal back into shape without harming the paint finish. We also employ other techniques such as glue pulling too, but all you’ll care about is that your pride and joy looks lovely. And that’s the net result of what we do, just like the example below. I first started work in the motor trade way back in 1986 as a vehicle repair technician. In 1997 I retrained as a dent removal technician. Initially I worked for another company, then in 2000 I left to set up my own company, Dent Direct.