Decades later, she runs Catapult PR — a north-west public relations agency topping the Lancashire PR agency awards-won table by some way. It even outstrips most city agencies — just take a look. The ideas underpinning Catapult’s PR and content marketing storytelling and customer conversations have been ingenious, stupendously creative and attention-grabbing. They have engaged audiences for more than two decades. Clients of all shapes and sizes, from London to Northumberland, demand Catapult’s storytelling prowess.