Whatever size your business, B2C or B2B, intelligent engagement starts with developing the right marketing strategy. This provides the firmest possible foundation for all your activity, online, offline and through the line. Strategy is the big answer. The long-term plan. And we start the process of getting to the big answer by asking the right questions. So be prepared to be asked lots of questions; some you won’t be expecting, some you may even find a little provocative. We’ll ask questions about your business and marketing goals — short-term and long-term — and the thinking behind them. We’ll challenge you on whether your marketing is targeting the right people in the right way and what the emotional appeal of your brand should be. Are you looking to drive loyalty or penetration? And what you can learn from your competitors and peers.
