A business is really a formalised social structure, or family†in other words and, like a family, we have our own set of values. All of our team are taken through intensive training on our core values because we can’t afford to have any bad apples. The process for developing core values in your business is illuminating and powerful — please feel free to contact us if you need any help doing this for your own business. Emotionally connecting with our customers and partners and amazing them by going above and beyond what’s expected from a company at every opportunity is what makes us stand out. We encourage every member of our team to be extraordinary every day. Being extraordinary with service and experience, not with discounts or promotions, results in word of mouth which results in happier customers, happier partners, and happier team members.