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He signed up with Å KODA Cars in May 1993 at the same time that Volkswagen UK took over the distribution of the Å KODA range in the UK.Both VW, and Dennis, could see that with the fall of Communism in Eastern Europe, in particular in the Czech Republic where Å KODA built their cars, there was the scope and high likelihood that the introduction of western quality concepts could very quickly turn what had been something of a laughing stock car brand into one that would combine VW build quality with Czech economy and efficiency.If that was a gamble on Dennis’s part, it was one that would succeed, hugely.
