Working in the commercial sphere demands dedication. Will is a full-time photographer and works diligently to deliver your brief, meeting your expectations for quality, customer service and timescales. You wouldn't hire a copywriter to simply type up what you've already written, and you wouldn't hire a photographer to simply photograph what you've already arranged. Will can bring new ideas to the challenge of visual communication, spotting the potential for creating unique and captivating images fitting your brand and your message. Creating images which stand out from the crowd requires an understanding of light and lateral thinking. Will excels at coming up with creative solutions when the brief and conditions pose challenges to good photography.