Provide editors with good, meaty, newsworthy stories that will interest their readers, and your company can hit the headlines time after time. It’s not a mystical or black art. It’s all about understanding what editors are looking for, sourcing the right stories, how to write in a professional and journalistic style and then ‘sell’ a story to the editor. Be your own publisher and make sure stories and articles about you are posted on the web. Develop your own blogsite and tell people all about yourself via social networking sites. You want a company that works with you, not for you. You want a company that understands your business goals and knows how effective PR can help you achieve those goals. Successful PR is all about effective communication through the right media channels, and it requires creativity, determination, focus and passion. At Ultimedia we pride ourselves on our hands-on proactive approach. We’re PR practitioners, not consultants, so we roll up our sleeves and get stuck in.
