From January 1982 until March 2009 Simon ran the mortgage broking business of Chase De Vere until after 27 years the business was extinguished by the effects of the 2008/9 recession and its subsequent impact on the UK mortgage market. Simon has been a well known mortgage market commentator in the written, broadcast and electronic media for well over 35 years and is a familiar face and voice to the mortgage buying public. Simon's working style and delivery of comment to journalist and clients has always been based on a WYSIWYG (What you see is what you get) approach — straight talking advice delivered rapidly, based on his experience of arranging thousands of mortgages over many years in different segments of the economic cycle.