Natural and Chinese medicine is often helpful where conventional medicine is not. Infertility can be better managed or resolved with this approach. The Centre for Natural Fertility based at The Natural Healthcare Centre in Burton-on-Trent offers an individualised programme for couples that includes one of, or a combination of acupuncture, herbal medicine, nutrition and hypnotherapy. Successful couples then have no need to embark on assisted conception techniques or can maximise the chances of success from their IVF, ICSI or IUI programme.