In the 60's the name was changed to Davies Brothers and moved to Cuppin Street. The business grew from strength to strength providing specialist bikes to everyone, from competitive racers to club riders. In the early 90's Davies Brothers was passed onto the next generation and the decision was made the trade under the name of The Bike Factory. The Bike Factory celebrated it's 100th birthday in 2012, the Olympic year saw Great Britain top the cycling medal table. The staff at The Bike Factory are all passionate about bikes and many are, or have been, competitive cyclists themselves. Each staff member understands the specific needs of the rider and are absolutely uncompromising about customer service and a providing a good retail experience. Over the years everyone at The Bike Factory has helped to create a helpful environment for all our customers, whether they be life long enthusiasts or complete novices. The Bike Factory has a growing loyal customer base consisting of riders from all disciplines. Each team member is on hand to offer expertise on everything from BMX bikes to full suspension mountain bikes.
