SWI saw a niche market, the small to medium enterprise, wishing to make their presence on the World Wide Web. SWI realised that small companies didn't have the funds to pay the large fees required by graphic design and software houses to produce their sites, and developed a strategy that could bring affordable solutions and put their clients online. SWI continue to go from strength to strength, and have produced many websites, intranet sites and bespoke applications for various clients in the UK.