Our depth of market knowledge and strategic thinking enable us to change conversations and influence behaviour on a local, national or global scale. Since launching Spink back in 1989, service has been at the heart of the agency. I believe that it is this ethos, combined with our passion, creativity and groundbreaking work, that has driven the agency's success and reputation. It has been an amazing journey so far, and what Spink has achieved has exceeded my expectations; from instigating industry firsts and breaking down barriers, to influencing millions of consumers and patients. For me, the real highlight has been the privilege of working with such a diverse range of exceptional people, from clinicians and stakeholders to fundraisers and patients, and of course, building such strong and binding relationships with our clients and the talented Spink team.