Souls Motor Group was established in 1907 when founder Fred Soul began the family business selling perambulators and bicycles at the existing premises in Olney. Under the management of Fred's sons, Bob and William the business evolved to serve the local area with first class vehicle sales and servicing. The family connection continued in 1977 when our current Managing Director, Andrew Soul joined the award winning team driving the business forward to serve our expanding customer base in Milton Keynes, Bedford, Northampton, Wellingborough and even Luton.