The salon was named HAIR WIZARD, the name that quickly became associated with Steven himself. 2008 saw a re-brand of the company, including the name change to SMART:EST 73; created from Steven’s surname and his year of birth, or the year he was established. World Hairdressing Champion, Steven Smart, and the SMART:EST 73 team create an international award winning hairdressing salon. Lead by World Hairdressing Champion, Steven Smart, this young and enthusiastic group of stylists have great experience across the whole of the hairdressing industry. Bringing you everything you could possibly want.