There’s no point being in business unless you know you’re making a profit and with the hard work and risks that comes with being in business it makes sense to minimise your tax. With Smarter Accounting as your accountant, you’ll have an efficient finance function behind you, ensuring you have the information you need and keeping an eye to ensure you’re as tax efficient as possible. Whatever you’re looking for we can meet your requirements. All within a competitive (and fixed) pricing structure. Many potential clients perceive their accountant as being unapproachable, and are scared to talk to them. They also have no idea of the fee until they receive the invoice after the work has been completed. These views of the traditional accountant are exactly what Shaun thought he could change. You'll find Smarter Accounting to be exactly the opposite of those things. Shaun's background was not in practice, his experience and training came from the Private and Public Sector. He gained his qualifications (to the Chartered Institute of Management Accountants) whilst working in the public sector, but then cut his teeth in the manufacturing sector, working as both a Financial Controller and Finance Director for a couple of local companies. This 'FD' background really helps to explain where Shaun's views come from.