You could spend hours speaking to Lenders who only want to sell you something from their limited range of products or believe some of the things you see on Comparison Sites and risk making very costly, time-wasting mistakes. Financial products, especially mortgages, are complex and varied. There are thousands to choose from. Many organisations suggest that it’s as easy as buying books or CD’s online, through an internet comparison site or similar. We believe this is very misleading and could be financially disastrous. If selecting the best mortgage, life cover, home insurance etc. for your circumstances is so easy, how come the Financial Conduct Authority regulates Financial Advisers so thoroughly, to ensure the quality of their advice and why do Financial Advisers have to be so highly qualified?