At Shine CK, we use browser history and past transactions, as well as retrieving real-time information direct from digital data points across multiple sites, to affect an online targeting strategy. We simultaneously measure and analyse vast amounts of information, including demographics, lifestyle, behavioural, social profiles and transactional history to capture the essence of an individual and generate a unique ‘persona’ at a particular moment in time. From the first moment a customer begins their journey with you, Shine CK has built an individual Adaptive Persona based on a wealth of ‘on-the-spot’ insight. This means that the instant they return to your website you will know exactly what web pages, offers or promotions are most likely to appeal and encourage them to buy at that precise moment. In short, Shine CK helps to increase your conversion rate and ROI.
