The COCOCHOCO Brazilian Keratin Hair Treatment straightens your hair without any harmful effects to the structure of your hair. The application is based on keratin, a natural ingredient that restores your hair to its original healthy, silky and conditioned state. COCOCHOCO Keratin Treatment is designed for all types of hair and can be applied to virgin hair as well as for chemically treated hair. The application time depends on the length and thickness of the hair, usually, it will be between 1.5 and 3 hours. After the application of the product, we seal it with a flat iron which hydrates the hair, provides it with moisture and creates a glossy finish. The results are immediately visible. Keratin gives your hair the healthy and youthful look we all desire. COCOCHOCO Pure is a special edition, specially designed for bright hair (blonde hair). It will give your hair an extra gleam and extra softness that last for a longer time. COCOCHOCO Pure is specially designed to repair very damaged hair. The pure ingredients include pure Keratin protein, pure neutral water, and pure mineral silicone, which will help the Keratin to imbue to the hair, helping to repair the structure of your hair and rebuild damaged layers of hair.