The business started out as 'The Jewellery Box'. However in 2008 after building the business up over three years, the decision was made to change the name - hence 'Ian Rigby Jewellers' was born. Their reputation for quality and service has spread and today they welcome customers both old and new from across Staffordshire and the Midlands. Indeed their client base includes customers from Cornwall and London in the south to Cheshire in the north and continues to expand.