Once transferred, customers mostly choose to go immediately to the ‘buy now’ button. This means that the policy information is agreed by the ‘question-weary’ customer, without checking. Incorrect material facts can affect the accuracy of the quote, jeopardize the payment of any future claim and harm customer relations. For these reasons, PCWs and providers need to make sure that the data transfer links are tested regularly for accuracy. The problem is manual checking is tedious, time consuming, costly, limited in scope and subject to error.
