Once transferred, customers mostly choose to go immediately to the ‘buy now’ button. This means that the policy information is agreed by the ‘question-weary’ customer, without checking. Incorrect material facts can affect the accuracy of the quote, jeopardize the payment of any future claim and harm customer relations. For these reasons, PCWs and providers need to make sure that the data transfer links are tested regularly for accuracy. The problem is manual checking is tedious, time consuming, costly, limited in scope and subject to error.
In the United Kingdom, the majority of general insurance is sold via the price comparison web sites (PCWs). Price comparison provides a valuable service for the introduction of business to providers. The deep-links into the provider’s sites are a key part of the service which facilitates the customer’s speedy completion of the transaction.
In the United Kingdom, the majority of general insurance is sold via the price comparison web sites (PCWs). Price comparison provides a valuable service for the introduction of business to providers. The deep-links into the provider’s sites are a key part of the service which facilitates the customer’s speedy completion of the transaction.
