We all love our pets, and they often feel like part of a family, but could their significance run deeper than that? When you have a pet, it is thought that it could be good for your wellbeing and general happiness. The UK pet industry is an exciting place to work, with many opportunities for ambitious individuals who also love pets! Whatever it is you love about this industry, there are plenty of options for you to find your own path and to create success in an industry that is growing all the time. Bringing a pet product to market and selling it in high volumes will largely rely on the marketing strategy you choose. Once you have got it onto the shelves, your target market need to know that it exists and feel compelled to buy it, which will largely come down to the way in which you market it.