Cycling is our passion. We love to share our enthusiasm with customers. Over the years we have gained many different experiences whilst cycling, watching the professionals and by learning ourselves. We put time aside to put you first by sharing our stories and listening to yours. The rules. We teach, follow and sometimes break the cycling rules. These are not just on the road, they include how your bike should look, what you should wear and how to keep your bike safe and clean! Caring is key. We care about cycling and we want to ensure you have an enjoyable ride. To begin with we always make sure your bike will fit you and to keep you safe we give you a free first service on your new bike and throw in a new water bottle too. Making you look good. We stay ahead of current cycling trends to make sure you look your best. Cycling has its own fashion and we keep you great with top bikes and accessories.