We wanted to do something more rewarding, based on providing a friendly, personal service. Thinking back, some organisations viewed customers as a ‘one hit sale’, with a constantly revolving door of new customers. We believed there was an opportunity to form a longer term relationship based on mutual trust and understanding. Our business was founded upon the premise that if you do a good job for someone, they are likely to return and also recommend their friends, family and work colleagues to us. Many customers who used us to arrange their first mortgage have returned for help with their subsequent house move or remortgage. The trust our customers have shown is very important as our business has grown almost entirely through referrals and recommendations. Our reputation matters enormously to us.
