Naturesave aims to be the 'Environmentalists Insurer' providing environmental guidance, education and assistance to both households and businesses. We also seek to create greater environmental awareness within the insurance industry about the long-term problems that the industry faces in ignoring the threat of climate change, pollution and environmental damage. The Naturesave Trust - The Trust was established in 1995, as the charitable arm of Naturesave Insurance. The Trust is funded by donating 10% of the annual premiums, from selected insurance policies. As part of Naturesave's environmental commitment, the trust fund is then used to benefit specific environmental and conservation projects and charities throughout the UK. Since it was established the Trust has funded over £750,000 towards such projects.