Our Mission …is to seek out and develop unique household, lifestyle and personal care products that we can use ourselves and recommend to others. Products must be ethically and sustainably produced, emphasising natural plant-based ingredients and traditional methods and respect for the planet and all who inhabit it. Our products must work well, be affordable and have a feel-good quality. We are a family-run business and we work hard to use resources carefully. We respect our suppliers and customers and seek to develop strong and lasting relationships. This team effort underpins our ethos. We do not waste resources on expensive air travel and embrace the technology that allows us to keep in touch with our wonderful suppliers in the UK and overseas. We are committed to trying to have a positive impact on the environment.