At McCann, we’ve spent more than a century building successful brands using one simple philosophy: Truth Well Told. It’s our belief that consumer insights based on truth are crucial to building brands that last. It’s how we taught the world to sing for Coca Cola, told women they're worth it for L’Oreal, and developed priceless moments for Mastercard. It also helped our own team to win a Cannes Lion for Hardy’s Wine and support challenger brand, Gtech, to become the number one cordless vacuum cleaner in the category. Because everything we do centres around Truth Well Told and the core vision of creating a Meaningful Role for brands, when it comes to specialisms, we can focus on context as well as consistency. So whether it’s Advertising, Media, PR & Social, Digital, Production or Activation, we offer best-in-class thinking that’s right for the channel and optimised through the line in a way that’s right for the brand.
