Basically, using SEO marketing will not cost you high amount, you just need to double the effort and be able to provide a continuous good quality of content with the help of a Singapore Google SEO expert. On the other hand, paid ads are always on top of the page which you need to pay, and this is more likely the first one to be clicked by users every time. However, the more clicks you receive, the higher the cost you need to pay. The moment you stop paying, it is also the moment of traffic to stop. So, going back to using SEO marketing, you will not be paying high cost as time goes by, you just need to hire the right SEO expert in Singapore that can work for you (this is the only thing you need to pay but it does not cost as much as paid ads), if possible, permanently.