In 2013, Louise Edwards set up Malulu to promote luxury products made by skilled artisans in Kenya. These enchanting stories fuelled Louise’s imagination and lured her to Africa so she could experience its magic for herself. She travelled extensively throughout the continent and worked in both Kenya and Tanzania for craft and charitable organisations. Through these experiences, Louise came across many forms of high quality products made by skilled artisans. She also witnessed first-hand how local communities, and women in particular, were empowered by fair wages, good working conditions and sustainable employment.