Loop PR specialises in finding the intriguing, media friendly and newsworthy stories in your business and presenting them in such a way that turns your brand into a story, your company into a topic of conversation and your idea or product into sales. As a PR company we actively seek your brand’s news, we speak to our friends in the national media and we pro-actively generate news for you. We are not a lazy PR company, media relations is about friendships with journalists and understanding how news media works. We have top level journalistic training and experience (including 5Live, 10 O’clock news, BBC News Online, BBC Radio 4, World Service, ITN and ITV) which means we instinctively know how to create and manage a story for the media. Secondly, it’s down to our creative, tailored and pro-active approach. Loop PR has the capability to manage negative situations too. With a team strong in crisis management experience gained with a range of major brands including British Airways and the UK’s major security company, Reliance, Loop has also built an excellent reputation for providing on-going crisis support as well as preparing companies to face major emergencies (crisis training).