Here you can find out more about the company behind the service. Caleb Roberts has seven offices across Wales & the Border Counties, a business that has grown much over 75 years. In the early years Caleb served the farming community in many different ways selling for Robert Young and Co, booking on market days for McCartney’s the auctioneers — even working part time as a voluntary ambulance driver and special constable. It was because of his commitment to and popularity within the local community that he became so successful as an Alliance Insurance Agent in the early years.