By 1926 as 3 wheeler Morgans became popular Lifes subsequently became one of the first official Morgan dealers selling 3 wheeler Morgans alongside the motorcycles. The business changed hands in 1934 when Gerry Hoyle, who worked for Billy Life, bought the business from him. Gerry raced motorcycles and Morgans in sprints and hill climbs including events on Southport beach, which was a famous venue for many international speed records. Gerry finally sold the business to George Randall in 1960 shortly before retiring. George, who had bought motorcycles from Lifes in the past and also had a Morgan on order with them, always claimed he bought the business to get early delivery of his car! As the British motorcycle industry went into decline, Lifes concentrated on cars and for the last 28 years have dealt exclusively with new and used Morgans. George sold the business to his son Dave Randall in 1991 and it has now been in our family for 53 years. We are proud of not only being the oldest Morgan dealer in the world, but because we deal in Morgans and Morgans only, we usually have a very large stock of good, well prepared used Morgans for sale.
