Our culture embraces diverse opinion and constant curiosity. Whether it’s with our clients or colleagues across the world, it’s our rigorous insight, skilled team and humble confidence that help people to think, learn and develop. Our journey began on 19th September 1988, when British Swimmer, Adrian Moorhouse lined up for the final of the 100 meters breaststroke at the Seoul Olympic Games. Having qualified in the fastest time, Adrian was in lane 4, traditionally set aside for the fastest heat winner, which gave him a small but potentially crucial advantage over his competitors. Adrian came home with the Gold medal. And although he didn't realise it at the time, with the perfect name for the business he would co-found just a few years later, with leading performance psychologist Professor Graham Jones and business executive Adrian Hutchinson.
