Listen to and support your ambitions for your business Agree the short and long term aims for your business Analyse your market to find your competitive advantage Advise on business development/ marketing communications that connect you with your current and future potential customers and other stakeholders Design and develop creative links with your stakeholders through ‘electronic’ communications vehicles (Web, SEO, Social Media) Design and develop creative links with your stakeholders through more traditional routes (Radio, TV, Press, Cinema, Magazines) Design and develop creative links with your stakeholders through ‘paper-based’ direct communications (Leaflets, Annual Reports, Brochures) Build business networks and links with ‘like-minded’ businesses, industries and people.