Experience! - We are primarily a furniture store with an internet shop... not the other way round! We have years of hands on experience and product knowledge to help you make the right choice. So many "online furniture warehouses" haven't even seen the products they sell, let alone be able to answer your questions correctly We have built our reputation over the years by selling quality furniture at very low prices. Take a look through our product pages and see for yourself Everything we sell on our website, we would have in our own homes. We never choose a range of furniture based on "How much can we make?". The decision is based on whether the furniture comes up to our standards and whether we would be proud to put our name to the product. These extremely important questions have built our reputation for selling quality at low prices.