Even with a large team the results demonstrated by this company would have been praise-worthy, but for just two people to have achieved such an impact is deeply impressive. Between them, Judy Kendrick and Ana Sofia de Oliveira proactively devised a series of creative, highly strategic campaigns that over-delivered on a tight budget. Thanks largely to their efforts the UK is now the number one export market for Brazilian wine, after JK Marketing helped spark a volume shipment increase of almost 500% over a single year. Then there’s the success of two initiatives that symbolise the rejuvenation of London Wine Fair: Esoterica, a zone for independent merchants, and new for 2015 Wine Unearthed, which matches would-be exporters to the right UK buyers. In short, this is a PR team that really understands the wine trade and what makes it tick.†— Patrick Schmidt — editor The Drinks Business They do not play ‘the numbers game’. The relevance of exhibitors to visitors and vice versa is key to the success of their events. JK Marketing were the creators of SITT (The Specialist Importers Trade Tasting), The Boutique Wineries Tasting, The Major Buyers Tasting and The ‘BIG’ Tasting — the UK’s first live streamed social media wine tasting event.
