Specialities include Digital Marketing Services, Google AdWords, BingAds, Pay-per-click, Google Analytics, Search Engine Optimisation, XHTML, CSS, jQuery, Website Design & optimisation, Sales & Marketing, & e-Commerce. Search Engine Optimisation (SEO) is the process of making websites appeal to search engines, such as Google and Bing. Changes onsite and off site help to drive organic†searches to your website. The difference in the amount of traffic received by a site on page 1 on Google and page 2 is immense. Paid marketing includes Pay Per Click (PPC) models, such as Facebook advertising and Google Adwords. Use paid advertising to ensure you have the edge over your competitors — promote your best converting products to achieve higher revenues, or use image ads to promote your brand to millions of potential customers.