JB Coad and Son Opticians was founded by my father in 1972. He instilled in me the family traditions of attention to detail and a pride in providing the best service to our customers. We have enjoyed serving people of all ages from across the Vale of Aylesbury and beyond. And we really do enjoy our work, many of our customers we have now known for years and now regard as friends. Our customers tell us they are pleased to see the same familiar faces as our team has been together for some time now. This continuity of knowledge, experience and care enables us to provide much more individual advice and services - which pleases us too.