Our growth over the years has been completely organic, growing from a impressive service and providing quality furniture at the best prices in London. With over 50 years experience in the furniture industry we are certain our knowledge in the business will always drive us forward. Here at Ideal Furniture we are constantly importing and manufacturing new furniture with the aim to provide the right product at the right price for the current consumer demands. Our mission is to keep our customers happy, furniture products and services up-to-date and to provide all of our furniture at very competitive prices. Our factory is located along the A102 in Bromley-by-Bow, East London and covers just under 100,000sqm. This location has been our home for over 28 years, the land includes 5 large warehouses where we store all our imported furniture and our factory manufactures our own range of wardrobes.