ID-Marketing focus on obtaining free promotional coverage, i.e. free at the point of publication. Traditionally this covered press relations, i.e. submission of material to printed media and that is exactly how we started. However, much has changed in 20 years and now we encompass and focus on the internet to a very significant degree under the broad heading of Content Marketing. ID-Marketing creates product and application stores as well as company profiles and submits them to relevant publications and portals that can use them. We write, we research and maintain databases, we distribute and we submit and we place material. Typically we write about a client’s widget or an application, then we send it to journals and websites that we believe will be interested to publish it. We also submit client profiles to directory sites.
