With our Hertford shop now open since March 2012, we aim to provide the local and surrounding communities with all of their cycling needs. We believe in the traditional values of excellent service and good quality products, and with our emphasis on customer service we are now receiving second generation clientèle from our original customers. We aim to provide the highest level of professional service, combining our expertise with enthusiasm, and the ability to listen to what the customer really wants. .Steve (The Owner), has a 'Cytech' level 2 professional qualification to help out in the workshop when George is our mechanic, he is on hand to offer the best in repairs and technical advice, having been working in the cycle trade since leaving school.He knows his bikes and parts down to every last bolt, having been fascinated with bikes ever since he could get on one.Charlotte keeps the shop running, with fantastic customer service and knowledge.