There has to a positive ROI (return on investment) for the client, otherwise it is a waste of time and money on both sides. There is no guarantee that we will take on a client as we do insist that a pre-work analysis is done on the client’s business and if we find any weaknesses that the client is unwilling to address, we will not take on the work. We have recently rejected several clients, one in particular who wanted us to drive more traffic to his website to convert to leads. Initial analysis showed that there was an inherent flaw in his data capture system that was causing him to lose over 80% of his leads but when we pointed this out he was unwilling to fix this simple problem that was literally burning his marketing spend. While we can achieve great measurable results, there has to be some input and agreement from the client as to how we can reach our goals together, working as a team. We may not fully understand your business, but we do know how to drive more qualified visitors to your company and we know the importance of systems and processes that capture the most important data from these visitors so that you can remarket your goods and services to them.
