Our approach ensures we become immersed in the business objectives and unique product capabilities of our clients. We work collaboratively, sharing our insight and creativity to find winning opportunities and solutions. Our agile and committed specialist team of retail designers, engineers, strategists and client services staff all share the same determination to provide the best solutions and service for our clients and their customers. Established in 2005 in the UK by retail designer Steven Koch, Play strives to place creativity and innovation at the heart of what we do. This means that our clients can often be found collaborating directly with our creative team, sharing ideas, insights and the occasional well-earned drink. We firmly believe that this design-led approach enables us to create the most amazing strategic solutions that keep us all ahead of the competition; building meaningful relationships between retailer, brand and shopper through the fundamentals of Play.