Perception: The majority of consumers do not like receiving marketing material through their letterbox. Fact: As many as 79% of recipients keep, pass on or glance at leaflet distribution items: 38% keep it for a few days, whilst 13% retain it for a week or more. Perception: Consumers don’t find door drop marketing useful. Fact: 71% of those questioned said they found free samples delivered through their letterboxes useful: 66% said the same for supermarket offers, 62% for money-off coupons and 47% for new product leaflets. Perception: Leaflet distribution does not have the same impact of direct mail. Fact: 79% of people keep, pass on, read or glance at leaflets — same as direct mail. Perception: People do not keep leaflets that long. Fact: 38% of leaflets are kept for at least a few days and 13% is kept for a week or more.
