FlipFlop Marketing creates practical marketing strategies founded on direct industry experience, across a diverse range of industry sectors including manufacturing, engineering, public sector, professional services and education. The success which FlipFlop Marketing has delivered to clients across the East of England for the past 16 years, is based on understanding their businesses from an operational, financial and marketing perspective. Elaine works with clients who want to grow their businesses effectively through the implementation of practical marketing. She imparts her knowledge and expertise to demonstrate how applying a structured approach to marketing will enable clients to correctly identify their target market; articulate a compelling message; deliver that message effectively and measure the return on investment in their marketing.