Congratulations, your company has been rated as STRONG†in a new analysis of the UK’s 221 largest Pet Food companies. This is the highest accolade we award and reflects your excellent performance over the last 12 months. What is more impressive is that you have achieved this in a difficult marketplace where 46 of your competitors are in financial danger and a record number are making a loss. The Plimsoll Analysis individually assesses the 221 companies using the proven and easy to read Plimsoll Model. The model highlights the latest performance of each company and separates those in trouble from those getting it right. You will be surprised at some of the established names that are in real jeopardy.